Just like last year, Prime Day is actually two days instead of one, though it will take place earlier in the month than in 2021. Prime Day will start on July 12 at 3 AM Eastern Time, and runs through July 13. Also just like last year, new sales will start throughout the event, incentivizing people to keep checking the store. You’ll likely need a Prime account to take advantage of the best sales.
Prime Day has also encouraged other retailers to run sale events at the same time, so we’ll likely see other stores announce similar sales within the next few weeks. Target is notably also facing inventory problems, to the point where it’s even noticeable at stores, and the company confirmed last week that it’s already starting to drop prices.
